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Business challenge
The brand needed paid social to produce measurable buying behavior, not just inexpensive engagement.
Implementation
We built a creative testing structure, clarified the offer, tightened retargeting, and used performance feedback to scale the strongest audience and message combinations. The work produced a more durable system with measurable impact, increasing first-time visitors by 51%.
Reported outcomes
51%
Visitor growth
Creative
Structured testing
Retargeting
Audience system