MARKETING ANALYTICS | Home Services | Southeast U.S.

Marketing Attribution Rebuilt Around Booked Revenue

A pest control brand had ad platform data, form data, call data, and booked job data sitting in separate systems. We rebuilt attribution reporting around real booked revenue rather than surface-level lead counts.

Measured outcomes

  • 38% Waste identified in spend
  • 5 Channels connected
  • 2.4x Clearer ROAS visibility

Implementation summary

Render Analytics connected the relevant systems, data signals, workflows and reporting logic so the team could make decisions from cleaner evidence and focus on measurable outcomes.