MARKETING ANALYTICS

Marketing Attribution Rebuilt Around Booked Revenue

An anonymized Render Analytics case study for a regional pest control brand in Southeast U.S..

Home Services/DATA & ANALYTICS/Southeast U.S.

Business challenge

A pest control brand had ad platform data, form data, call data, and booked job data sitting in separate systems.

We rebuilt attribution reporting around real booked revenue rather than surface-level lead counts.

38%

Waste identified in spend

Channels connected

2.4x

Clearer ROAS visibility