PREDICTIVE ANALYTICS | B2B Services | U.S.

Lead Scoring Model Prioritized Sales Effort

A service brand with high lead volume needed better prioritization for its sales team. We built a predictive lead scoring model using source, behavior, geography, service category, historical conversion data, and response patterns to identify the opportunities most likely to convert.

Measured outcomes

31% Higher close rate on top leads
44% Fewer low-fit calls
12K+ Leads modeled

Implementation summary

Render Analytics connected the relevant systems, data signals, workflows and reporting logic so the team could make decisions from cleaner evidence and focus on measurable outcomes.