DATA & ANALYTICS | DTC Startup | Florida

Growth Analytics Stack Built for a DTC Wellness Brand

A venture-backed DTC wellness startup was scaling ad spend but had no reliable attribution or LTV modeling. We built their analytics foundation — event tracking, multi-touch attribution, cohort analysis, and a customer LTV model — so the founding team could make data-backed decisions on channel allocation and retention strategy.

Measured outcomes

3X Improvement in attribution accuracy
LTV model Built from scratch

Implementation summary

Render Analytics connected the relevant systems, data signals, workflows and reporting logic so the team could make decisions from cleaner evidence and focus on measurable outcomes.