DATA ENGINEERING | Franchise Sales Organization | U.S.

CRM and Ad Data Unified for Executive Revenue Reporting

Leadership needed to understand which markets and channels were actually creating pipeline, but the data lived across disconnected ad platforms, CRM objects, and spreadsheets. We built a consolidated reporting model that connected source, lead, appointment, and sale activity into a single executive view.

Measured outcomes

Unified CRM plus ad model
Market Performance rollups
Revenue Pipeline visibility

Implementation summary

Render Analytics connected the relevant systems, data signals, workflows and reporting logic so the team could make decisions from cleaner evidence and focus on measurable outcomes.