DATA SCIENCE

Churn Risk Model Created From Product Usage Data

An anonymized Render Analytics case study for a mid-market saas company in U.S..

SaaS/DATA SCIENCE/U.S.
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Business challenge

A SaaS company needed to identify churn risk earlier than renewal month.

Implementation

We built a churn model using product usage, support activity, account age, plan type, login behavior, and prior renewal history to surface accounts needing proactive attention.

Reported outcomes

82%

Churn-risk precision

11

Risk signals modeled

28%

Earlier intervention window