Acquisition Costs Reduced for a Mission-Driven Nonprofit Organization

Business challenge

This business needed more qualified demand without pouring budget into broad, low-intent searches.

Implementation

We rebuilt the account around intent tiers, tighter conversion tracking, disciplined search-term cleanup, and landing-page alignment so spend moved toward the customers most likely to convert. The work produced a more durable system with measurable impact, reducing cost per new lead by 83% and cost per new volunteer inquiry by 74%.

Reported outcomes