PERFORMANCE MARKETING | Non-Profit | U.S.

Acquisition Costs Reduced for a Mission-Driven Nonprofit Organization

This business needed more qualified demand without pouring budget into broad, low-intent searches. We rebuilt the account around intent tiers, tighter conversion tracking, disciplined search-term cleanup, and landing-page alignment so spend moved toward the customers most likely to convert. The work produced a more durable system with measurable impact, reducing cost per new lead by 83% and cost per new volunteer inquiry by 74%.

Measured outcomes

83% Volunteer inquiry cost reduction
74% Volunteer inquiry cost reduction

Implementation summary

Render Analytics connected the relevant systems, data signals, workflows and reporting logic so the team could make decisions from cleaner evidence and focus on measurable outcomes.