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Business challenge
The firm was spending heavily on paid search but had no reliable way to connect ad spend to signed cases.
Implementation
We rebuilt the campaign structure around case-type intent tiers, implemented offline conversion tracking tied to their case management system, and optimized bidding toward the highest-value case categories. The work produced a more durable system with measurable impact.
Reported outcomes
8.3X
Return on ad spend
52%
Lower cost per signed case