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Business challenge
The original paid social opportunity was less about reach and more about finding the right buying triggers.
Implementation
We tested audience segments, creative angles, and retargeting paths so the campaign could improve around actual revenue signals. The work produced a more durable system with measurable impact, including 7.9X ROAS.
Reported outcomes
7.9X
Return on ad spend
Creative
Structured testing
Retargeting
Audience system
