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Business challenge
The client needed a steadier acquisition engine, not a campaign that only looked good on surface-level traffic.
Implementation
We tightened targeting, cleaned up conversion measurement, and shifted budget toward the searches and audiences most connected to revenue. The work produced a more durable system with measurable impact, including 7.8X ROAS.
Reported outcomes
7.8X
Return on ad spend
0.80+
Adjusted R² model fit