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Business challenge
The organization needed paid media to behave like a revenue channel, not just a visibility channel.
Implementation
We focused on high-intent queries, better local or product-level segmentation, and reporting that made performance easier to manage week to week. The work produced a more durable system with measurable impact, including 6.8X ROAS.
Reported outcomes
6.8X
Return on ad spend
0.80+
Adjusted R² model fit