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Business challenge
This business needed more qualified demand without pouring budget into broad, low-intent searches.
Implementation
We rebuilt the account around intent tiers, tighter conversion tracking, disciplined search-term cleanup, and landing-page alignment so spend moved toward the customers most likely to convert. The work produced a more durable system with measurable impact, including 10.8X ROAS.
Reported outcomes
10.8X
Return on ad spend
0.80+
Adjusted R² model fit